200x200 Start My Business Plan

When starting a new business, a project report (also called business plan) that analyses among other things prevailing market condition, investments required in short-term and long-term, and anticipated risks is crucial. Here are the four things to define while preparing project report for your business when it comes to value creation:

  1. What value your business intends to provide.
  2. To whom your business seeks to provide this value.
  3. What resources/partnerships your business can mobilize to provide the value.
  4. How your business will produce added value.

The purpose of any business is value creation (be it in a form of product or service), and a good project report should demonstrate how you are going to add value. This will help you in quicker approval of loans from banks/financial institutions. But whether you explore loans or start business with your own capital, project report assists you in a better understanding of where you stand. Employees and other stakeholders have a clearer idea of what the organization strives for with segments like mission and vision statement of the enterprise.

Let us analyze briefly how marketplaces like Amazon, Flipkart, or SnapDeal fare when it comes to value creation. Enrolling with Amazon as seller means you reap the benefit of showcasing your products to a large number of prospects who visit them to compare before purchasing, something your stand-alone offline shop or online store/website like chumbak.com cannot do. By creating large warehouses, adding a number of employees/ delivery boys to their payroll, these companies are duplicating what traditionally taken care by a pool of retailers, distributors. If there is a slump, Amazon may have to retrench employees/labors bringing unrest to the society. For SMEs, such shock is part of their lifestyle.

If I can touch and feel the mobile phone before buying from a retail store that is walking distance from my home, applying online from the comfort of home/office is no big deal. Till recently, it was discount that kept the interest of consumers making these marketplaces suffer big losses in the name of creating an initial customer base. These marketplaces boast of allowing consumers to compare products from different vendors, which is nothing new in a traditional offline marketplace with a number of vendors (90% of start-ups are nonsense, have no meaning: KishoreBiyani). Surprising thing about the online marketplaces is their recent trend of going offline raising the question how viable the whole model of eCommerce is at the first instance if they cannot cope with returns and refunds.


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