Content Creation Web Development & Internet Marketing

Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business:

1. Accuracy and fresh perspective

Once in payroll, a content writer can go through the format of all the in-house documents including invoices, memos, and welcome letters checking for grammatical and typographical errors. He or she can suggest a fresh copy while coming out with informative articles, press releases, catchy slogans and tags as part of a brand building for the business going forward.

2. Strategist and mentor

When management is open to new learning, the content writer can stretch from just a writer drafting copies to strategist and mentor forwarding relevant articles and researches on World Wide Web to the team while customizing them.

3. Cost-effective

Today’s content writers are a jack of all trades which may sound unprofessional but help a business house in getting so many jobs done in a cost-effective yet professional way. For a small business, content writers may also perform additional duties like developing and administering the website, Social Media Optimization (SMO), Search Engine Optimization (SEO). Hiring a website administrator or SEO in such cases will not only add cost but may bring inefficiency. Imagine what happens if SEO chooses a wrong category or SMO platform for posting an article or worse writes a summary with grammatical errors while filling forms in course of off page optimization!

Recommended Readings:

Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists

8 reasons to learn transcription in this digital environment
Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.