AdWords or organic search engine optimization and a problem with sponsored content

It is easier for an online publisher to rank high on organic search results of Google (or any other search engine like Yahoo, Bing) because of the volume of content generated being in the business of online publishing. Google loves fresh content, and the website should rank high in a large set of keywords. On the contrary, if say you operate a real estate portal that connects buyers and sellers, your strength is portal technologies. While you may also maintain a blog section plus generate additional …

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Debate regarding life insurance agents restricted to sell insurance policies of only one insurance company

In India, Insurance Regulatory Development Authority is the government body regulating the insurance market. Included in the role is “specifying requisite qualifications, code of conduct and practical training for intermediary or insurance intermediaries and agents.” Current regulations by IRDA restrict individuals to act as agent for only one life insurance company at a time (exclusivity clause). This may appear surprising keeping in mind that one of the goals of IRDA is “promoting efficiency in the conduct of …

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