Content Creation Web Development & Internet Marketing

Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business: 1. Accuracy and fresh perspective Once in payroll, a content writer can go through the […]

Financial Solutions

Online lending platforms for loans when banks refuse

You are a budding entrepreneur with a bright idea but do not have enough time/resource/ knowhow to prepare detailed project report/business plan which is a precursor to getting loan/capital for a startup business. Or, maybe you are an established entrepreneur who supplied goods on credit but finding it difficult to meet day-to-day cash obligations. Whatever your financial needs as an entrepreneur may be, you usually opt for […]

Financial Solutions

The Big Short: Inside the Doomsday Machine by Michael Lewis

Author Michael Lewis in his book The Big Short: Inside the Doomsday Machine (2011) narrates his experience as a Wall Street insider for a time period spanning over 20 years highlighting fallacies of newer financial products like subprime mortgages, collateralized bond obligations (CDOs), credit default swaps (CDS) introduced by financial houses starting from the 1980s and popularized vigorously […]

Financial Solutions Web Development & Internet Marketing

Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October […]

Content Creation Financial Solutions Web Development & Internet Marketing

3 components of brand name and a business idea for freelancers and investors

Here are three components of a brand name to start with:  Brand name itself (Google)  Logo Domain name (google.com) According to Margot Bushnaq, founder of BrandBucket, there are eleven features that make up a good brand name (How to Choose a Business Name – An Introduction): Top Level Domain or TLD Length Real Word/Expression Alphabet Pronunciation Spelling […]