Why share trading not a zero-sum game?

  Traders provide value to investors as trading makes a stock liquid, helping stock price reach closer to its intrinsic value. Suppose there is no trading for Google and a particular investor wants to exit. He/she may have to sell at a discounted price, lower than the intrinsic value of the share.  In the worse case, he/she may not be able to sell at all on a particular day!  What happens if you need to …

Read More

What Google My Business listing and its free website cannot do and a business idea to sell domain name and web hosting

A business listed on Google My Business appears on Google Maps search in addition to organic Google Search as part of Google+ web page. Only businesses placed on Google My Business appear on Google Map search giving this listing a unique status. On Google Search, businesses listed on Google My Business compete with other websites like justdial.com. So, get the business of your clients listed on free Google My Business. Within 15 to 20 days, …

Read More

8 reasons to learn transcription in this digital environment

Join GoTranscript and be part of a global team of professional transcriptionists. According to Speechpad, transcription is “[a] text document that contains a transcript of everything that is spoken in an audio or video file.” Or simply put, transcription is the task of turning spoken words into a written document (Breaking into General Transcription by Kate Winston). Transcription is divided into two broad categories: Medical Transcription:  The audio file is the voice of a physician dictating about …

Read More

Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business: 1. Accuracy and fresh perspective Once in payroll, a content writer can go through the format of all the in-house documents including invoices, memos, and welcome letters checking for grammatical and typographical errors. He or …

Read More

Organic growth and inorganic growth: An insight

The term ‘organic’ denotes the way living beings develop from the womb (internal growth). Time plays a crucial role. Inorganic growth is like assembling built parts (organs) into a system. This is how Investopedia explains: There are two ways for human beings to keep our heads warm. We can grow hair, or we can put on a hat. It takes a while to grow hair, but we create it ourselves. We do not have to pay money for …

Read More

Online lending platforms for loans when banks refuse

You are a budding entrepreneur with a bright idea but do not have enough time/resource/ knowhow to prepare detailed project report/business plan which is a precursor to getting loan/capital for a startup business. Or, maybe you are an established entrepreneur who supplied goods on credit but finding it difficult to meet day-to-day cash obligations. Whatever your financial needs as an entrepreneur may be, you usually opt for business loans. Availing such business loans at easy, affordable terms is sometimes difficult from banks because of a lower credit score. …

Read More

The Big Short: Inside the Doomsday Machine by Michael Lewis

Author Michael Lewis in his book The Big Short: Inside the Doomsday Machine (2011) narrates his experience as a Wall Street insider for a time period spanning over 20 years highlighting fallacies of newer financial products like subprime mortgages, collateralized bond obligations (CDOs), credit default swaps (CDS) introduced by financial houses starting from the 1980s and popularized vigorously during the 1990s and the first decade of this century in the run up to a terrible economic recession beginning 2008. …

Read More

Invested in equity shares? Consider starting business of share trading with zero cash

The Lunchtime Trader by Marcus de Maria You are holding equity shares of companies listed on stock exchanges. Maybe, your shares are lying for years, and you have not bothered to check their prices. Or, it may be that your target price is not met, and you prefer to wait. You are satisfied with your holdings and would not consider selling them because of growth that the company/companies recording and/or dividends distributed. In such scenarios, …

Read More

Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October 2007, their training center, an important part of their revenue model throughout, too shifted along with the work facility. It …

Read More

Buying a franchise? Few points to consider

If you are having adequate capital and looking to start a new business, you can consider buying a franchise of an existing brand. The advantage is that you need not introduce or convince from scratch to local populace about the product. The product is already popular and you reap the value of the brand in your locality/area. There is, however, no free lunch. As a franchisee, you will be asked to pay a price for the brand value …

Read More

3 components of brand name and a business idea for freelancers and investors

Here are three components of a brand name to start with:  Brand name itself (Google)  Logo Domain name (google.com) According to Margot Bushnaq, founder of BrandBucket, there are eleven features that make up a good brand name (How to Choose a Business Name – An Introduction): Top Level Domain or TLD Length Real Word/Expression Alphabet Pronunciation Spelling Conflicts Industry Match Longevity Uniqueness General Retention It is easier to assign score to TLD (.com commanding greater weightage than …

Read More

The role of Income Tax Department of India and how effectively it played its role during and after demonetization

Direct taxes are computed directly on the income of a person, rates depending on the level of income. These include income tax, real property tax, personal property tax, taxes on assets. It’s charged to individuals, co-operative societies, firms, companies, Hindu Undivided Families (HUFs), trusts and any artificial judicial person. The Income Tax Department or IT Department is a government body monitoring the income tax collection by the Government of India. Central Board of Direct Taxes …

Read More

Skills helpful and trending in accounting

Preparing invoices, payroll reports, cash flow reports, balance sheets, forecasting future incomes are some of the common duties of an accountant while filing taxes for a company. The first skill required for an accountant is that he or she should feel comfortable crunching numbers, irrespective of the tools in possession from a basic calculator to advanced ERP (Enterprise Resource Planning) software. Presenting financial reports in an easy-to-understand manner while following Generally Accepted Accounting Principles (GAAP) / International Financial …

Read More

Professional courses to look for while making a successful career in accounting in India

Unlike other fields like software development where your work speaks, it is not possible to enter into the domain of certain types of accounting without a professional degree. The three most popular professional degrees in India are CA or Chartered Accountancy (by the Institute of Chartered Accountants of India), ICMA or The Cost and Management Accountancy (by the Institute of Cost Accountants of India), and CS or Company Secretaryship (by the Institute of Company Secretaries of India). As per the prevailing law, …

Read More

Accounting and career prospects

For an individual or family, it is pertinent to know how much is spent on overheads like food, home rent, and traveling (taught as part of the home science curriculum, popular among girls to-be-future housewives). For a business house, similar overheads can be catering, office rent, and business travel. The big difference between accounting records kept by an individual or family and a business house is that business house and proprietor of the business house …

Read More

Visual art in digital age, psychic automatism, and coming together of arts and commerce stream

Art is not produced by nature but manmade. In mathematics or the laws of physics, there is merely discovering what is already there. But a piece of artwork has application of human imagination and perceived differently by individuals. Art is thus subjective when it comes to liking by an audience. Elements of visual art are building blocks artists use to design their work. Formal elements are space, point, line, shape, color, value (light and dark), and texture. Using these as bricks, an artist creates …

Read More

Ads in offline media for generating leads from first-time online customers

For selling computer software and web-based products to first-time customers, an effective place to advertise is traditional offline print media like local newspapers. This is because those who are computer savvy by this time would already have computerized their systems, built the online presence. In India, there are tens and thousands of retail shops yet to be computerized. Suppose, you are selling an accounting software to retail shops. Your target customer could be a local …

Read More

Direct plan in mutual fund: Time for distributors to adapt by leveraging content sharing and adding new services

Direct plan in mutual fund means investors can directly invest in mutual fund schemes without involving distributors or mutual fund brokers through AMC website. Because of no distribution fees or trail fees paid to mutual fund brokers for such mutual fund schemes, expense ratio would be lower as compared to regular plans (investing through distributors/mutual fund brokers) thereby giving investors higher returns (0.5% to 1.5% p.a. depending upon the AMC expense ratio) compared to regular plans. The hard truth …

Read More

A career in language translation

Translation is yet another growing field where you find a lot of jobs translating from your mother tongue to English and vice versa. Proliferation of websites, online shops and drive towards cashless economy in India means in the coming days there will be a growing demand for translators who can translate a final copy in local language. Just like transcription using speech recognition software, in translation, there are wonderful aids including Google Translate with which you get a …

Read More

Affiliate marketing programs tilted towards display ads and how SFI stands out as a hybrid business opportunity

While terms and conditions of each affiliate program may vary from advertiser to advertiser, one feature common to many is that you display ads on your blog/website/social media account but not allowed to push sales one-on-one through these ads as in the case of Amazon. Suppose you own a website MySite.com. If your friend intends to purchase a product from Amazon.in, you cannot invite him to your home, open your website, click Amazon ad placed there before …

Read More

Relevance of face-to-face marketing for life insurance agents in India

Like many other businesses before the advent of the internet, face-to-face contact was considered essential in selling a product and insurance is no exception with agents bringing a bulk of business for an insurance company. Now, at a time when direct sale of insurance policies by visiting the website of an insurance company or use of comparison websites is picking up because of the internet that eliminates intermediaries like agents, the role of agents, especially in cities and towns with …

Read More

4 things to define in project report when it comes to value creation and how online marketplaces like Amazon fare

When starting a new business, a project report (also called business plan) that analyses among other things prevailing market condition, investments required in short-term and long-term, and anticipated risks is crucial. Here are the four things to define while preparing project report for your business when it comes to value creation: What value your business intends to provide. To whom your business seeks to provide this value. What resources/partnerships your business can mobilize to provide the value. How your business will …

Read More

Outsourcing strategies for contents on your website

A website content writer writes contents for websites while assisting in on-page and off-page search engine optimization (SEO). He or she specializes in writing standard web  pages like About Us, Our Services while filling meta tag (meta descriptions, meta keywords) as part of on-page optimization. He or she also submits your business/website details to directories like Google My Business, Locanto as part of off-page optimization. There are outsourcing firms in Kolkata that bag order for writing press releases of business houses located in US, UK, Australia, Canada, …

Read More

Term plan versus pure endowment plan and insurance-cum-investment products in between

Life insurance products are designed for lifestyle protection, children and retirement fund planning, while income tax rebate induces individuals to buy insurance policies. From an operations research (OR) perspective, there is a given insurance cover for which tax savings, sum assured (survival benefit or death benefit), retur on investment is maximized given your age, current and projected yearly income and expenditure, and no. of dependents. Case study: A is a 40-year-old sales professional working in a private …

Read More

How investing in bank stocks different from the rest?

The business of banking falls under priority services and all banks whether public or private in India need to comply with stringent guidelines by the RBI. While NPAs (nonperforming assets) are part of their businesses, there is a limit set by RBI as part of good governance. New banks are allowed to float only after they demonstrate they are here for a long run. While steel plants and the business of jewelry should also be relevant for years …

Read More

AdWords or organic search engine optimization and a problem with sponsored content

It is easier for an online publisher to rank high on organic search results of Google (or any other search engine like Yahoo, Bing) because of the volume of content generated being in the business of online publishing. Google loves fresh content, and the website should rank high in a large set of keywords. On the contrary, if say you operate a real estate portal that connects buyers and sellers, your strength is portal technologies. While you may also maintain a blog section plus generate additional …

Read More

Debate regarding life insurance agents restricted to sell insurance policies of only one insurance company

In India, Insurance Regulatory Development Authority is the government body regulating the insurance market. Included in the role is “specifying requisite qualifications, code of conduct and practical training for intermediary or insurance intermediaries and agents.” Current regulations by IRDA restrict individuals to act as agent for only one life insurance company at a time (exclusivity clause). This may appear surprising keeping in mind that one of the goals of IRDA is “promoting efficiency in the conduct of …

Read More

Outsourcing: Where to stop?

Outsourcing is a direct result of the processes of globalization and technological advance, and both the forces are here to stay. With companies going global, corporate houses tend to reduce costs by hiring foreign workers at a lower price than what they would have to shell out for using workers in the West. Advanced technology in the form of internet access has made it easier for companies to hire workers globally. Although there are some …

Read More

Selling accounting software to retail shops in India

Installing accounting software in retail shops is happening at a fast pace in India. Still, there are tens and thousands of retail shops from local hosiery retailers to groceries yet to be computerized. It is either ignorance or cost that holds owners back. They are worried of data loss, backup and think that existing manual system is rather serving purpose well. From sellers of accounting software point of view, important thing then is to convince shop …

Read More

Stand-alone website an important component but needs to be aligned with other forms of partnerships/marketing for viable revenue stream

Once you have your website filled with relevant contents/images/videos/extensions/SMO or Social Media Optimization in terms of Facebook profile/Twitter handle, you have a product to start with which you can now monetize. If yours is a content website (online publishing), direct selling or reference could mean visiting personally to raise a subscription for ads. You can raise subscriptions for advertising on your website or align with manufacturers whose products you plan to sell. You can now …

Read More

Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local business on search engines and directories. These SEO professionals work in association with content writers who provide them with articles, …

Read More

How to save one-month rent while looking for new office to rent and why young professionals should opt for a rented home instead of buying a new property

You are looking for a new premise on rent for your small business. You understand that buying an office is a costly affair and means blocking a substantial portion of liquid cash which could otherwise be used for meeting other pressing needs of your business. Your need is urgent, and you want to accomplish your objective with minimal of cost. One strategy that you can pursue is to visit online property portals that are popular in your country, city …

Read More

Aspiring call center agents after not selected in interviews

The purpose of hiring callers in BPO (call center) is to communicate with someone on the other side for a purpose like replying to queries (inbound) or making a sales pitch (outbound). Hiring of candidates at times is based too much on accent. You are more often asked to speak something about yourself. Similar questions could be narrate what you did before coming to the interview today. This is perhaps not just to check your …

Read More

Then and now: Think Python and learning computer programming free

During the early 1990s, there was a spurt of private educational houses in cities in India providing computer training. Computer use was increasing and its future (IT History) rightly looked promising. Access to the computer was mainly limited to offices. Trainees used to pay a premium for learning something which they learn by themselves in home/school these days. When it comes to computer programming, object-oriented programming with C++ was the place to start with. With limited study …

Read More

Community college in US: An overview

In the United States of America, community college refers to public institutions imparting education at a plane beyond that delivered by schools. Associate’s degrees, certificates, and diplomas are granted by such community colleges. After graduating, some candidates enroll to a four-year liberal arts college or two to three years in university to secure a bachelor’s degree. Community colleges have open door admission policy which is appealing to students seeking associate’s degree or who have plans to enroll …

Read More

The new communitarian movement: What makes it so popular since 1990s

Continuing Erosion-Cum-Disintegration of Moral Order since 1960s Statistics reveals that proportion of nuclear families in US had decreased from 42 percent in 1960 to 26 percent in 1990; rate of divorce doubled while rates of illegitimacy rose from 21 per 1000 births in 1960 to 42 in 1989. These, according to communitarian leaders, speak amply of gradual erosion-cum-disintegration of moral order in society during the period. Ordinary people find it hard to understand what family stands for; …

Read More

Gioconda Belli and Slavenka Drakulic: Contemporary women writers witness to totalitarian regimes

Gioconda Belli (1948) from Nicaragua, Africa and Slavenka Drakulic (1949) from erstwhile Yugoslavia, Europe are contemporary women writers and social activists who witnessed totalitarian regimes somewhat different in ideologies: Nicaragua had a right wing dynastic rule from 1936 till 1979 while Yugoslavia was under left wing communists from 1946 till 1991. In this article, an analysis of these two women writers regarding their roles and experience under dictatorship will be made keeping in context the book ‘The Country under My Skin: A Memoir of Love‘ written by Belli and ‘How We Survived Communism and Even Laughed‘ by Drakulic. …

Read More

Africa before Transatlantic Enslavement

The study ‘Africa before Transatlantic Enslavement‘ by USI(Understanding Slavery Initiative), a UK national learning project which specializes in researches regarding transatlantic slavery and its legacies through museum and heritage collections, reminds that some of the world’s great civilizations such as Kush, Axum, Mali, and Great Zimbabwe flourished in the years before 1500. It was wealth, especially gold in great empires of West Africa such as Ghana, Mali, and Songhay, that induced Europeans to make voyages to …

Read More