Education & Career Web Development & Internet Marketing

Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local business on search engines and directories. These SEO professionals work in association with content writers who provide them with articles, press releases, blogs to be distributed over the web as per instructions by clients and in-house managers.

However, from an individual level, these SEO employees face a crisis. They are too dependent on content writers. Many are not confident to come out with even a small tagline that is accurate in terms of grammar and punctuation. Without a grip on computer programming, they even could not progress in SEO beyond routine activities. It is risky to specialize in only SEO as this is not an independent field like content creation or web development. As a consequence, it is recommended that such SEO employees take their skill to next level. They could learn to write correct English and/or start learning basics of computer programming.



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