Web forms as part of business growth engine

Forms are a great way to ask questions, get opinions, and increase user engagement. Coming out with a questionnaire that collects relevant information is a backbone of statistical and business research. Whether it is a survey for an upcoming television serial or existing website, one can make a difference to the bottomline by coming out […]

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A snapshot of lead generation, form builder, and analytics WordPress plugin from the same team and invitation to join its founder’s newsletter

OptinMonster (lead generation tool), WPForms (drag & drop WordPress form builder) and MonsterInsights (Google Analytics plugin for WordPress) are three separate divisions of the same team headed by Syed Balkhi. For operating a WordPress site, OptinMonster should help capture new subscribers complementing email marketing and other internet marketing endeavors. Read our article regarding OptinMonster here: OptinMonster: […]

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OptinMonster: Web tool to increase subscriber base and complement email marketing campaigns

OptinMonster is a web marketing tool that works in any CMS and not just WordPress. Armed with so-called Smart Controls such as Content Locking (requires an email address before unlocking more content) and Exit-Intent (targeted campaign at the precise moment when visitors are about to leave website/online store), this software should help increase subscriber base […]

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What Google My Business listing and its free website cannot do and a business idea to sell domain name and web hosting

A business listed on Google My Business appears on Google Maps search in addition to organic Google Search as part of Google+ web page. Only businesses placed on Google My Business appear on Google Map search giving this listing a unique status. On Google Search, businesses listed on Google My Business compete with other websites […]

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8 reasons to learn transcription in this digital environment

Join GoTranscript and be part of a global team of professional transcriptionists. According to Speechpad, transcription is “[a] text document that contains a transcript of everything that is spoken in an audio or video file.” Or simply put, transcription is the task of turning spoken words into a written document (Breaking into General Transcription by Kate Winston). […]

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Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business: 1. Accuracy and fresh perspective Once in payroll, a content writer can go through the […]

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Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October […]

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3 components of brand name and a business idea for freelancers and investors

Here are three components of a brand name to start with:  Brand name itself (Google)  Logo Domain name (google.com) According to Margot Bushnaq, founder of BrandBucket, there are eleven features that make up a good brand name (How to Choose a Business Name – An Introduction): Top Level Domain or TLD Length Real Word/Expression Alphabet Pronunciation Spelling […]

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Visual art in digital age, psychic automatism, and coming together of arts and commerce stream

Art is not produced by nature but manmade. In mathematics or the laws of physics, there is merely discovering what is already there. But a piece of artwork has application of human imagination and perceived differently by individuals. Art is thus subjective when it comes to liking by an audience. Elements of visual art are building blocks artists use to design their […]

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Ads in offline media for generating leads from first-time online customers

For selling computer software and web-based products to first-time customers, an effective place to advertise is traditional offline print media like local newspapers. This is because those who are computer savvy by this time would already have computerized their systems, built the online presence. In India, there are tens and thousands of retail shops yet […]

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Affiliate marketing programs tilted towards display ads and how SendinBlue affiliate program stands out as a multi-level marketing opportunity

While terms and conditions of each affiliate program may vary from advertiser to advertiser, one feature common to many is that you display ads on your blog/website/social media account but not allowed to push sales one-on-one through these ads as in the case of Amazon. Suppose you own a website MySite.com. If your friend intends to […]

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Outsourcing strategies for contents on your website

A website content writer writes contents for websites while assisting in on-page and off-page search engine optimization (SEO). He or she specializes in writing standard web  pages like About Us, Our Services while filling meta tag (meta descriptions, meta keywords) as part of on-page optimization. He or she also submits your business/website details to directories like Google My Business, Locanto as part of off-page optimization. There are […]

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AdWords or organic search engine optimization and a problem with sponsored content

It is easier for an online publisher to rank high on organic search results of Google (or any other search engine like Yahoo, Bing) because of the volume of content generated being in the business of online publishing. Google loves fresh content, and the website should rank high in a large set of keywords. On the contrary, if say you operate a real estate […]

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Stand-alone website an important component but needs to be aligned with other forms of partnerships/marketing for viable revenue stream

Once you have your website filled with relevant contents/images/videos/extensions/SMO or Social Media Optimization in terms of Facebook profile/Twitter handle, you have a product to start with which you can now monetize. If yours is a content website (online publishing), direct selling or reference could mean visiting personally to raise a subscription for ads. You can […]

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Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local […]

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How to save one-month rent while looking for new office to rent and why young professionals should opt for a rented home instead of buying a new property

You are looking for a new premise on rent for your small business. You understand that buying an office is a costly affair and means blocking a substantial portion of liquid cash which could otherwise be used for meeting other pressing needs of your business. Your need is urgent, and you want to accomplish your objective with minimal […]

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Aspiring call center agents after not selected in interviews

The purpose of hiring callers in BPO (call center) is to communicate with someone on the other side for a purpose like replying to queries (inbound) or making a sales pitch (outbound). Hiring of candidates at times is based too much on accent. You are more often asked to speak something about yourself. Similar questions […]

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Then and now: Think Python and learning computer programming free

During the early 1990s, there was a spurt of private educational houses in cities in India providing computer training. Computer use was increasing and its future (IT History) rightly looked promising. Access to the computer was mainly limited to offices. Trainees used to pay a premium for learning something which they learn by themselves in […]

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