What Google My Business listing and its free website cannot do and a business idea to sell domain name and web hosting

A business listed on Google My Business appears on Google Maps search in addition to organic Google Search as part of Google+ web page. Only businesses placed on Google My Business appear on Google Map search giving this listing a unique status. On Google Search, businesses listed on Google My Business compete with other websites like justdial.com. So, get the business of your clients listed on free Google My Business. Within 15 to 20 days, …

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8 reasons to learn transcription in this digital environment

Join GoTranscript and be part of a global team of professional transcriptionists. According to Speechpad, transcription is “[a] text document that contains a transcript of everything that is spoken in an audio or video file.” Or simply put, transcription is the task of turning spoken words into a written document (Breaking into General Transcription by Kate Winston). Transcription is divided into two broad categories: Medical Transcription:  The audio file is the voice of a physician dictating about …

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Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business: 1. Accuracy and fresh perspective Once in payroll, a content writer can go through the format of all the in-house documents including invoices, memos, and welcome letters checking for grammatical and typographical errors. He or …

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Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October 2007, their training center, an important part of their revenue model throughout, too shifted along with the work facility. It …

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3 components of brand name and a business idea for freelancers and investors

Here are three components of a brand name to start with:  Brand name itself (Google)  Logo Domain name (google.com) According to Margot Bushnaq, founder of BrandBucket, there are eleven features that make up a good brand name (How to Choose a Business Name – An Introduction): Top Level Domain or TLD Length Real Word/Expression Alphabet Pronunciation Spelling Conflicts Industry Match Longevity Uniqueness General Retention It is easier to assign score to TLD (.com commanding greater weightage than …

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Visual art in digital age, psychic automatism, and coming together of arts and commerce stream

Art is not produced by nature but manmade. In mathematics or the laws of physics, there is merely discovering what is already there. But a piece of artwork has application of human imagination and perceived differently by individuals. Art is thus subjective when it comes to liking by an audience. Elements of visual art are building blocks artists use to design their work. Formal elements are space, point, line, shape, color, value (light and dark), and texture. Using these as bricks, an artist creates …

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Ads in offline media for generating leads from first-time online customers

For selling computer software and web-based products to first-time customers, an effective place to advertise is traditional offline print media like local newspapers. This is because those who are computer savvy by this time would already have computerized their systems, built the online presence. In India, there are tens and thousands of retail shops yet to be computerized. Suppose, you are selling an accounting software to retail shops. Your target customer could be a local …

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Affiliate marketing programs tilted towards display ads and how SFI stands out as a hybrid business opportunity

While terms and conditions of each affiliate program may vary from advertiser to advertiser, one feature common to many is that you display ads on your blog/website/social media account but not allowed to push sales one-on-one through these ads as in the case of Amazon. Suppose you own a website MySite.com. If your friend intends to purchase a product from Amazon.in, you cannot invite him to your home, open your website, click Amazon ad placed there before …

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Outsourcing strategies for contents on your website

A website content writer writes contents for websites while assisting in on-page and off-page search engine optimization (SEO). He or she specializes in writing standard web  pages like About Us, Our Services while filling meta tag (meta descriptions, meta keywords) as part of on-page optimization. He or she also submits your business/website details to directories like Google My Business, Locanto as part of off-page optimization. There are outsourcing firms in Kolkata that bag order for writing press releases of business houses located in US, UK, Australia, Canada, …

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AdWords or organic search engine optimization and a problem with sponsored content

It is easier for an online publisher to rank high on organic search results of Google (or any other search engine like Yahoo, Bing) because of the volume of content generated being in the business of online publishing. Google loves fresh content, and the website should rank high in a large set of keywords. On the contrary, if say you operate a real estate portal that connects buyers and sellers, your strength is portal technologies. While you may also maintain a blog section plus generate additional …

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Outsourcing: Where to stop?

Outsourcing is a direct result of the processes of globalization and technological advance, and both the forces are here to stay. With companies going global, corporate houses tend to reduce costs by hiring foreign workers at a lower price than what they would have to shell out for using workers in the West. Advanced technology in the form of internet access has made it easier for companies to hire workers globally. Although there are some …

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Stand-alone website an important component but needs to be aligned with other forms of partnerships/marketing for viable revenue stream

Once you have your website filled with relevant contents/images/videos/extensions/SMO or Social Media Optimization in terms of Facebook profile/Twitter handle, you have a product to start with which you can now monetize. If yours is a content website (online publishing), direct selling or reference could mean visiting personally to raise a subscription for ads. You can raise subscriptions for advertising on your website or align with manufacturers whose products you plan to sell. You can now …

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Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local business on search engines and directories. These SEO professionals work in association with content writers who provide them with articles, …

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How to save one-month rent while looking for new office to rent and why young professionals should opt for a rented home instead of buying a new property

You are looking for a new premise on rent for your small business. You understand that buying an office is a costly affair and means blocking a substantial portion of liquid cash which could otherwise be used for meeting other pressing needs of your business. Your need is urgent, and you want to accomplish your objective with minimal of cost. One strategy that you can pursue is to visit online property portals that are popular in your country, city …

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Aspiring call center agents after not selected in interviews

The purpose of hiring callers in BPO (call center) is to communicate with someone on the other side for a purpose like replying to queries (inbound) or making a sales pitch (outbound). Hiring of candidates at times is based too much on accent. You are more often asked to speak something about yourself. Similar questions could be narrate what you did before coming to the interview today. This is perhaps not just to check your …

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Then and now: Think Python and learning computer programming free

During the early 1990s, there was a spurt of private educational houses in cities in India providing computer training. Computer use was increasing and its future (IT History) rightly looked promising. Access to the computer was mainly limited to offices. Trainees used to pay a premium for learning something which they learn by themselves in home/school these days. When it comes to computer programming, object-oriented programming with C++ was the place to start with. With limited study …

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