Financial Solutions Web Development & Internet Marketing

Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October […]

Content Creation Financial Solutions Web Development & Internet Marketing

3 components of brand name and a business idea for freelancers and investors

Here are three components of a brand name to start with:  Brand name itself (Google)  Logo Domain name (google.com) According to Margot Bushnaq, founder of BrandBucket, there are eleven features that make up a good brand name (How to Choose a Business Name – An Introduction): Top Level Domain or TLD Length Real Word/Expression Alphabet Pronunciation Spelling […]

Content Creation Web Development & Internet Marketing

Visual art in digital age, psychic automatism, and coming together of arts and commerce stream

Art is not produced by nature but manmade. In mathematics or the laws of physics, there is merely discovering what is already there. But a piece of artwork has application of human imagination and perceived differently by individuals. Art is thus subjective when it comes to liking by an audience. Elements of visual art are building blocks artists use to design their […]

Web Development & Internet Marketing

Ads in offline media for generating leads from first-time online customers

For selling computer software and web-based products to first-time customers, an effective place to advertise is traditional offline print media like local newspapers. This is because those who are computer savvy by this time would already have computerized their systems, built the online presence. In India, there are tens and thousands of retail shops yet […]

Web Development & Internet Marketing

Affiliate marketing programs tilted towards display ads and how SendinBlue affiliate program stands out as a multi-level marketing opportunity

While terms and conditions of each affiliate program may vary from advertiser to advertiser, one feature common to many is that you display ads on your blog/website/social media account but not allowed to push sales one-on-one through these ads as in the case of Amazon. Suppose you own a website MySite.com. If your friend intends to […]

Content Creation Web Development & Internet Marketing

Outsourcing strategies for contents on your website

A website content writer writes contents for websites while assisting in on-page and off-page search engine optimization (SEO). He or she specializes in writing standard web  pages like About Us, Our Services while filling meta tag (meta descriptions, meta keywords) as part of on-page optimization. He or she also submits your business/website details to directories like Google My Business, Locanto as part of off-page optimization. There are […]

Web Development & Internet Marketing

AdWords or organic search engine optimization and a problem with sponsored content

It is easier for an online publisher to rank high on organic search results of Google (or any other search engine like Yahoo, Bing) because of the volume of content generated being in the business of online publishing. Google loves fresh content, and the website should rank high in a large set of keywords. On the contrary, if say you operate a real estate […]

Web Development & Internet Marketing

Stand-alone website an important component but needs to be aligned with other forms of partnerships/marketing for viable revenue stream

Once you have your website filled with relevant contents/images/videos/extensions/SMO or Social Media Optimization in terms of Facebook profile/Twitter handle, you have a product to start with which you can now monetize. If yours is a content website (online publishing), direct selling or reference could mean visiting personally to raise a subscription for ads. You can […]

Education & Career Web Development & Internet Marketing

Career strategy for apprentice SEO

In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are many freshers who are employed as SEO doing activities like article submission, listing of local […]