Flipping websites, online stores is a profitable business today. There appears to be enough liquidity, which is good for the online entrepreneurs. Someone starts from scratch buying a new domain, adding value while developing a website/online store, and selling at a profit to someone who is willing to carry forward with the business idea of the website/online store. Now, in order to sell your website (or flip website), the user experience can be crucial factor that can raise the bidding price, other things remaining constant.
Within Google, they call it a Butter Bar
OptinMonster is a tool to take your website to the next level without spending on pricey developers like the ones hired by Google and Amazon.
OptinMonster feature – Announcement and Notification Bars
Called differently, info bar, notification bar, announcement bar, flash bar, popup bar, store notice, or butter bar as per one Google employee on Stack Exchange, OptinMonster has tons of such features to aid in your internet marketing endeavors. For content website, tools like Content Locking by which you can ask readers to enter their email id once they have read a part of the blog post. For online store, notification bars like free shipping, store notice which is the idea we are discussing for this post.
You can use this feature for growing your email list, notifying your site?s visitors about significant changes like new business hours, shipping and purchase information, or new content updates on your site.
The so-called notification tray can also be placed at the footer or below the heading of a page/post/product with customized coding or OptinMonster plugin.
Difference between default Store Notice with WooCommerce and WooCommerce Announcement Bar by OptinMonster
A. WooCommerce Store Notice
B. OptinMonster Announcement Bar
Similarly, OptinMonster’s Announcement Bar can be installed with Shopify, Magento, and BigCommerce. Unlike other products by the creator of OptinMonster such as WPForms and MonsterInsights that are supported only for WordPress, OptinMonster can be installed in any platform.
By placing relevant alert/notification bar to each post/page/category, one can increase utility of website to users. It is up to you to take the initiative of how creatively you can use this announcement/notification feature for your website/online store.