College admissions essay secrets: Top 10 essay writing tips

Sponsored Content  1. Don’t Thesaurusize Your Essay. Do Use Your Own Voice. Admissions officers can tell Roget from an 18-year-old high school senior. Big words, especially when misused, detract from the essay, inappropriately drawing the reader’s attention and making the essay sound contrived. Before: Although I did a plethora of activities in high school, my assiduous […]

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What Google My Business listing and its free website cannot do and a business idea to sell domain name and web hosting

A business listed on Google My Business appears on Google Maps search in addition to organic Google Search as part of Google+ web page. Only businesses placed on Google My Business appear on Google Map search giving this listing a unique status. On Google Search, businesses listed on Google My Business compete with other websites […]

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8 reasons to learn transcription in this digital environment

Join GoTranscript and be part of a global team of professional transcriptionists. According to Speechpad, transcription is “[a] text document that contains a transcript of everything that is spoken in an audio or video file.” Or simply put, transcription is the task of turning spoken words into a written document (Breaking into General Transcription by Kate Winston). […]

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Three reasons to hire a content writer for your small business

The scope of a content writer in a small business may stretch from writing and editing to strategist and mentor while being cost-effective by performing additional roles. Here are three reasons to hire a content writer for your small business: 1. Accuracy and fresh perspective Once in payroll, a content writer can go through the […]

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Organic growth and inorganic growth: An insight

The term ‘organic’ denotes the way living beings develop from the womb (internal growth). Time plays a crucial role. Inorganic growth is like assembling built parts (organs) into a system. This is how Investopedia explains: There are two ways for human beings to keep our heads warm. We can grow hair, or we can put on a hat. […]

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Online lending platforms for loans when banks refuse

You are a budding entrepreneur with a bright idea but do not have enough time/resource/ knowhow to prepare detailed project report/business plan which is a precursor to getting loan/capital for a startup business. Or, maybe you are an established entrepreneur who supplied goods on credit but finding it difficult to meet day-to-day cash obligations. Whatever your financial needs as an entrepreneur may be, you usually opt for […]

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The Big Short: Inside the Doomsday Machine by Michael Lewis

Author Michael Lewis in his book The Big Short: Inside the Doomsday Machine (2011) narrates his experience as a Wall Street insider for a time period spanning over 20 years highlighting fallacies of newer financial products like subprime mortgages, collateralized bond obligations (CDOs), credit default swaps (CDS) introduced by financial houses starting from the 1980s and popularized vigorously […]

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Invested in equity shares? Consider starting business of share trading with zero cash

The Lunchtime Trader by Marcus de Maria You are holding equity shares of companies listed on stock exchanges. Maybe, your shares are lying for years, and you have not bothered to check their prices. Or, it may be that your target price is not met, and you prefer to wait. You are satisfied with your […]

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Case study of training arm of an outsourcing firm from Kolkata while looking how training can be made part of the revenue model

We take an example of medical transcription (MT) firm Transvision (name changed) established in 2001. The promoters were already established in the manufacturing business. They initially had a modest work-facility-cum-training center at a remote area of South Kolkata. In March 2006, their 24×7 work facility shifted to a posh locality in South Kolkata. By October […]

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Buying a franchise? Few points to consider

If you are having adequate capital and looking to start a new business, you can consider buying a franchise of an existing brand. The advantage is that you need not introduce or convince from scratch to local populace about the product. The product is already popular and you reap the value of the brand in your locality/area. There […]

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