PACEDM recently published a must read article that outlines the top 10 trends in International Online Marketing in 2019. We note that optimizing for voice search is a particularly good idea for 2019. [Voice search is trend number four in the article].
Note. To learn how to optimize for voice search check out this Neil Patel article. Right up front Neil gives a few statistics that outline why voice search is here to stay…
- Voice labs found that there were a total of 33 million voice-first devices in circulation.
- In a survey of SEO trends for 2017 and beyond, voice search stood at the third spot.
- In his keynote, Google CEO Sundar Pichai announced that one-fifth of the queries on Google are voice searches.
Below is an excerpt of the PACEDM article.
“Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one?s business in 2019.
1. Artificial Intelligence
With everybody talking about AI, don?t be afraid AI will take over the world. But for sure it may have significant impact on your business sooner or later. Mechanisms will be helpful in analyzing your consumers? behaviour and their search patterns. Making the most out of it, utilizing data from social media platforms and blog posts, you?ll be able to track customer journey and understand how your users and are looking for desired products and services. All this may lead straightforward to better understanding of your customers (by 30 per cent) and more effective performance of your content (15 per cent).
This AI-based technology can be considered as your virtual concierge, instantly communicating with your users and assisting in completing their goals with immediate answers, messaging in real-time, 24/7 chat. As research shows 90 per cent of their answers are correct, their quality and detailed approach are highly appreciated. Allowing for multi-channel consistency and knowledge centralization, they are getting more and more appreciated, especially in the Gulf region, where not everybody can understand your Call Center employees. No wonder they are becoming so popular. With 1.4 billion people interacting with chatbots worldwide, 80 per cent of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries. Adding up to it the fact, that companies using such solution are perceived as innovative, it?s a simple must have of the season.
3. Programmatic Advertising
Going shopping is always exciting, especially when somebody else is paying. But in every other occasion your cost should be reasonably calculated, and each saving will be highly appreciated. Therefore, act like a pro with programmatic advertising, which will make your campaigns more cost-effective. An automated bidding on advertising inventory in real time is a perfect opportunity to show an ad to a specific customer and in desired context. Nowadays 84 per cent of brands and marketing agencies buy display advertisement in such manner and almost two thirds do the same for their mobile campaigns. With reduced budgets and impressions wastage decreased by 30 per cent, it ensures operational efficiency as well, both from buyers? and sellers? perspective. No wonder, with increased targeting effectiveness up to 85 per cent indicated by ad agencies, programmatic marketing will be the best supporter in planning your marketing budget for 2019.”
To continue reading the article, please click here.
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